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April 6, 2021
In this issue
What no one outside the events industry seems to understand about events
Recovery recommendations released as tens of thousands of jobs and $23 billion wiped off Victorian tourism
NSW Minister Stuart Ayres offers to help with Federal support for the events industry
An extra grin and tonic for a short week
In case you missed it


What no one outside the events industry seems to understand about events
 
By Bronwen Largier
 
So often when I hear the business events and wider events industry being discussed outside of itself, it’s bundled in as part of the tourism industry.
 
And indeed, in many ways it is part of the tourism industry, insofar as its role in providing a massive boost to accommodation providers, restaurants, tour operators and the like, particularly – in the case of business events – during the week where these operators typically have lower occupancy.
 
But in terms of recovery from the pandemic, the events industry is categorically out on its own in a boat in the middle of a rough sea.
 
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Recovery recommendations released as tens of thousands of jobs and $23 billion wiped off Victorian tourism
 
By Graeme Kemlo
 
Victoria’s $32 billion tourism industry is losing tens of thousands of jobs and, according to the state’s peak tourism body, has contributed $23 billion less to the Victorian economy since the start of 2020, with the pandemic as well as bushfires responsible for the loss.
 
Releasing a 22-page research report and recommendations for recovery just before the Easter long weekend, the Victoria Tourism Industry Council (VTIC) says Melbourne and Victoria have also been hit harder than any other state.
 
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NSW Minister Stuart Ayres offers to help with Federal support for the events industry
 
By Joyce DiMascio
 
It’s obvious that the Federal Government’s $50 million Business Events Grants Program announced last September is not reaching the industry.
 
At the Exhibition and Event Association of Australasia forum last Monday, the Business Events Council of Australia (BECA) Vice Chair and ICC Sydney CEO Geoff Donaghy said that only a small portion of the funds had been distributed.
 
Applicants were stifled by the complexity, slowness and criteria itself which did not include key recommendations of the industry members who had been consulted when the scheme was being designed last year.
 
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An extra grin and tonic for a short week
 
In the spirit of starting off this short week in the way we hope to end it - with a smile on our dial - we're adding an extra Grin and Tonic into the mix.
 
Darren Isenberg, our regular - and only - Grin and Tonic contributor, realised with the conclusion of JobKeeper, many in the industry are dealing with some really confronting challenges at the moment. While he wished there was something more helpful and hopeful that he could contribute than another Grin & Tonic reel … he hopes this might bring a wry smile to a few pained faces.
 
Watch this week's reel for a celebration of people who have taken their spare time WAAAY too seriously…and foolishly. Darren hopes as few people in our industry as possible find themselves with extra spare time on their hands this week.
 
Watch the reel
In case you missed it
 
micenet caught up with the Managing Director of the Australian Event Awards, Ian Steigrad, as he and his team seek feedback to shape their plans for the Awards in 2021 and got his thoughts on what lies ahead for a pivotal year for the Australian events industry.
 
Read more
 
 
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