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March 31, 2021
In this issue
BECA issues strong rebuke to Federal Government over lack of support for business events
NSW Tourism Minister Stuart Ayres urges the industry not to stand in concrete
Australian Event Awards calling for feedback to shape this year’s program
Make it Melbourne
Reed Exhibitions adds a permanent virtual event to its calendar of business events trade shows
Pan Pacific Perth gets new Director of Sales and Marketing


BECA issues strong rebuke to Federal Government over lack of support for business events
 
By Bronwen Largier
 
The Business Events Council of Australia (BECA) has issued a firm rebuke to the Federal Government for providing inadequate support to the business events industry following the end of JobKeeper on Sunday.
 
In a media statement the Council said the current government had failed the business events industry and flagged the "poor design” of the Federal Government’s $50 million Business Events Grants Program, revealing that just $8 million of the available funds is currently slated for distribution to grant recipients, despite the program operating for over six months. There are currently 350 approved events for which businesses are eligible to receive funding to attend.
 
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NSW Tourism Minister Stuart Ayres urges the industry not to stand in concrete
 
By Joyce DiMascio
 
NSW Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres delivered an upbeat and wide-ranging speech at the Exhibition and Event Association of Australasia forum at ICC Sydney on Monday.
 
He called on the industry to get ready for business events to rebound, which he predicted would be fast and strong due to high levels of pent-up demand.
 
But he urged the industry not to be complacent and “stand in concrete”.
 
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Australian Event Awards calling for feedback to shape this year’s program
 
By Bronwen Largier
 
As Managing Director of the Australian Event Awards Ian Steigrad acknowledges 2021 will be a defining year for the Australian events industry, he and his team are seeking sentiment from across the country to determine how – and whether – the national awards program will proceed this year.
 
“It’s obviously been a very, very different COVID-19 experience in the different states around the country,” says Steigrad, “so we’re just really trying to get a gauge for what people have done and for two things: (a) whether there’s an appetite to have an Awards at all – to compete with each other for accolades in this current environment – and … whether there’s an appetite to come together as an industry at some point – probably later in the year – just to celebrate the industry, whether it’s with or without awards."
 
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Make it Melbourne
 
Deciding where to hold your next business event? Make it Melbourne, the city where innovation and creativity meets, delivering a multitude of ever-changing and exclusive experiences to accommodate every group.
 
Not sure where to start? Reach out to the team at Melbourne Convention Bureau (MCB), who provide a free one-stop-service to creating memorable events in Melbourne.
 
Partnering with 200+ suppliers, MCB connects you to leading venue, accommodation, catering and entertainment options to best meet your event brief and budget.
 
Start planning your event and discover how MCB can help bring your next business event to life.
Reed Exhibitions adds a permanent virtual event to its calendar of business events trade shows
 
The global trade show heavyweight has launched IBTM Wired, set to take place for the first time between June 28 and July 1 2021.
 
The 24-hour-a-day event will offer one-on-one business meetings over the four days, alongside networking and live and on-demand education sessions curated by sector, skillset, and geographic location. A virtual world tour is also promised, offering key insights into each region.
 
“While there’s huge demand for face-to-face events and we look forward to their return, it’s clear there is a long-term place for high-quality online meetings,” said Event Manager Michael Jones.
 
“IBTM Wired will tap into the desire for year-round connections and will be a valuable and easily accessible touchpoint for existing and new customers from all over the globe who are looking to do business and network with their peers.”
Pan Pacific Perth gets new Director of Sales and Marketing
 
Pan Pacific Perth has appointed Laura Baker as its Director of Sales and Marketing.
 
Baker joins the luxury hotel with a variety of marketing, sales, PR and event experience under her belt, having spearheaded the opening, repositioning and rebranding of hotels, events, restaurants and bars throughout her professional life.
 
She has held roles across geographic regions including the UK, Europe, the Middle East and South East Asia as well as in Australasia, working with major hotel brands including Shangri-La Hotels Group and InterContinental Hotels Group.
 
She has already begun in the role, taking up her new post on March 9.
 
 
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