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March 22, 2021
In this issue
There’s too much at stake to stop campaigning says Save Victorian Events founder
Promotion and new faces at Auckland Convention Bureau
Reed Exhibitions appoints first ever global chief digital product officer
In case you missed it

There’s too much at stake to stop campaigning says Save Victorian Events founder
By Joyce DiMascio
I have been writing lots of stories and talking to many people over the months of the pandemic. But the story of my interview with Simon Thewlis, Victorian event producer and one of the founders of the Save Victorian Events campaign, is one of the most difficult.
For the past eight months, Mr Thewlis has been campaigning for government support for all parts of the events industry.
I spoke with him after the March 11 Federal Government announcement of National Economic Recovery Plan.
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Promotion and new faces at Auckland Convention Bureau
Auckland Convention Bureau has made three new appointments, including announcing a replacement for Anna Hayward, who led the Bureau for over 13 years before resigning early this year.
Richard Clarke, who joined Auckland Unlimited as Head of Major Events in January 2020, will combine that role with leadership of the Auckland Convention Bureau, becoming Head of Major and Business Events.
He is also overseeing Auckland Unlimited’s rollout of the Regional Events Fund, designed to promote domestic tourism through major and business events.
Other new team members at the Bureau include Kenneth Pereira who joins as Business Events Manager – Australia and Sarah Burilin joining as Marketing and Communications Manager.
Reed Exhibitions appoints first ever digital product officer
By Bronwen Largier
Reed Exhibitions has announced the appointment of its first global chief digital product officer, hiring Gaby Appleton, who was recently product director for NHS Test and Trace in the UK.
Comments on her appointment by both Reed’s CEO and COO suggest that the company is trying to grow its year-round engagement with their event communities – which seems late in the game for such an exhibition heavyweight – but whether Appleton’s appointment is a move towards embracing permanent hybrid solutions as part of their offering remains unclear.
“With Gaby on board we will be even better placed to delight our customers and visitors through the power of digital as well as face-to-face,” said Reed COO Brian Brittain.
In case you missed it
With last week marking where AIME should have been in our 2021 calendars, micenet caught up with Matt Pearce, Director of the event’s organiser, Talk2 Media and Events, for insight into what led to the decision to cancel the event less than two months out, challenges for delivering events in 2021 and what’s ahead for Australia’s flagship – and hopefully international – MICE trade event in 2022.
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