12,527 average net delivery.
March 12, 2021
In this issue
Federal government has done little for our industry
What we know about Hilton Melbourne ahead of its Monday opening
Hosted buyers have started registering for MEETINGS 2021, so get in now to secure your spot
Canberra readies to welcome 800 in-person attendees for Australian Cyber Conference
Your weekly grin and tonic


Federal government has done little for our industry
 
By Joyce DiMascio
 
The Morrison government’s much-awaited targeted support package for industries most affected by Covid-19 policies has done little for the events industry.
 
While parts of the country may see a boost to leisure tourism from the aviation industry package, business events have received no new targeted funding or support.
 
All that has been identified in yesterday’s announcement is an “extension” of the Business Events Grants program administered through Austrade.
 
There is universal disappointment as the business events operators face the harsh reality that without JobKeeper from March 28, 2021, there will be massive job cuts and businesses will close.
 
Continue reading here. 
What we know about Hilton Melbourne ahead of its Monday opening
 
By Graeme Kemlo
 
Hilton is to open a new five-star hotel in Melbourne on Monday – the third version of the major brand following name changes to Hilton on the Park (now a Pullman) and Hilton South Wharf (now Pan Pacific) while Melbourne also has a Doubletree by Hilton in the CBD.
 
Hilton on the Park near the Melbourne Cricket Ground (MCG) was the city’s leading hotel for many years. Its ballroom staged major events such as the Logies and sports awards during the 1970s, before the arrival of Crown Towers.
 
The new Hilton is in the city’s legal precinct on the corner of Bourke and Little Queen Streets. It rises 16 levels and has been designed around the 1931 Equity Chambers building while preserving a number of the period architectural elements.
 
It has 244 rooms and suites from 24 sqm to 143 sqm, a restaurant, a bar, a gym and an executive lounge. There are five meeting spaces, the largest 237 sqm with a 197 sqm event space, but general manager Adrian The says the hotel is targeting both leisure and business guests.
 
Best available room rates are an entry level King at $300, a King Premier at $450, with executive rooms and suite pricing yet to be announced.
Hosted buyers have started registering for MEETINGS 2021, so get in now to secure your spot
 
Last week hosted buyer applications opened for MEETINGS 2021, New Zealand’s annual business events showcase which will occur between June 2 and 3, 2021 in Auckland. In a positive sign for in-person events in 2021, Business Events Industry Aotearoa (BEIA), the country’s industry body, has already started receiving registrations.
 
BEIA chief executive Lisa Hopkins commented: “We believe MEETINGS is the first event for the sector globally in 2021, after other key events have unfortunately had to cancel. Our timing will enable New Zealand’s business events industry to connect early with buyers who are focused on 2022 and beyond.”
 
Continue reading here. 
Canberra readies to welcome 800 in-person attendees for Australian Cyber Conference
 
Australia’s capital city is gearing up for a return to large in-person events, with the 800-pax 2021 Australian Cyber Conference, organised by the Australian Information Security Association, set to take place at the National Convention Centre Canberra (NCCC) between March 16 and 18, 2021.
 
Delivered by Canberra-based Conference Logistics (Conlog), the hybrid conference is expected to attract an additional 400 virtual delegates.
 
The Australian Cyber Conference marks Australia’s first major multi-day conference in 12 months. The NCCC has managed the planning and delivery of the event together with Conlog, navigating through changing restrictions and finding creative solutions for a successful hybrid event.
Your weekly grin and tonic
 
This week’s grin and tonic reel was inspired by our Reconnect Canberra write-up, in which we extoled the benefits of including a home delivered package as part of your online event.
 
Darren Isenberg has put together some other great marketing ideas, which result in automatic loyalty with consumers.
 
Like the funeral parlour with the sign outside that says: “We’re here for you … eventually.” Or the travel agent with a sign that says: “Come here and go away.” As Darren says, if you can show prospective customers that dealing with you will be fun and interesting, you’re a long way towards winning them over.
 
Enjoy Darren’s compilation of great marketing ideas here. 
 
 
 
 
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