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March 4, 2021
In this issue
40% of event profs expect face-to-face events to resume soon, report finds
Arinex integrates another PCO into its business
UFI announces 20 May 2021 for Asia-Pacific digital conference after deferring February 2020 Melbourne event
MCEC strengthens its core
International travel ban extended until June
Send your MP the Save NSW Events survey results today


40% of event profs expect face-to-face events to resume soon, report finds
 
Marketing automation and event management company Swift Digital has released updated research into the Australian events market, with a key finding being that 40 per cent of event managers surveyed on February 15, 2021, expected a return to face-to-face events within weeks.
 
This figure is up from the 15 per cent that was reported when respondents were surveyed in December 2020.
 
Commenting on the findings, CEO of Swift Digital Poochee Yuen said: “The imminent rollour of Covid-19 vaccines, combined with the very low case numbers in Australia, appear to have dramatically raised event manager confidence in the last 90 days.”
 
The survey respondents comprised Swift Digital’s clients, who are predominantly organisations with more than 200 employees who run events with more than 100 attendees. Their roles were typically event managers and coordinators working in the government administration, finance, education and non-profit sectors.
Arinex integrates another PCO into its business
 
Event management company Arinex has integrated professional conference organiser (PCO) ICE Australia into its business, with the latter’s staff and clients completing their move over to the company last month.
 
ICE director Daryll Dorner engaged Arinex to fulfill the obligations and contractual commitments of ICE to its clients, allowing Dorner to pursue other business ventures whilst ensuring the clients continue to receive high quality event management services and delivery.
 
“When, after 28 years, I was looking to place the ICE customers in safe hands there was no one else in the industry I wanted to approach other than Roslyn McLeod’s company, Arinex, under the stewardship of CEO Nicole Walker and the Arinex team,” he said.
 
Over the last two decades, Arinex has integrated 10 PCOs and DMCs into its business.
UFI announces 20 May 2021 for Asia-Pacific digital conference after deferring February 2020 Melbourne event
 
By Joyce DiMascio
 
The Global Association of the Exhibition Industry (UFI) has announced it will hold an Asia-Pacific digital conference in May following the deferral to 2022 of its in-person event secured by Melbourne for February 2021.
 
Melbourne had successfully bid to host the important Asia-Pacific conference but due to the Covid travel restrictions and lock-downs could not proceed. This was to be the first time the event was to be held in Australia.
 
In order to support its Asia-Pacific members and the industry, UFI will now hold an online edition and hopes it will be able to go ahead with the plans for Melbourne when international travel resumes and borders re-open.
 
Continue reading here. 
MCEC strengthens its core
 
By Graeme Kemlo
 
While the Melbourne Convention and Exhibition Centre (MCEC) runs like a well-oiled machine, behind the scenes there’s a myriad of technology at play and the 70,000 sqm facility has recently moved to strengthen its “core systems”. These are critical software solutions that ensure a streamlined experience for both customers and employees during thousands of events each year.
 
During a period of unprecedented change over the past year, the MCEC sought to leverage technology to retain its industry-leading position. It put out to tender an upgrade to its technology platform that would lock technology constraints and efficiencies to meet current demands and future digital needs.
 
This week the MCEC announced Ungerboeck as the successful tenderer, “best placed to meet the MCEC’s functional, technical and efficiency requirements.”
 
Overseeing this digital transformation was Celeste Johnston, director of information technology. She said the upgrade will “allow MCEC to continue building rich partnerships that improve the experience for all customers, visitors, and employees.”
International travel ban extended until June
 
The Australian federal government has extended the emergency travel ban through to June 17, 2021, meaning that Australia’s international borders will remain shut for a further three months.
 
Health Minister Greg Hunt said in a statement that the Australian Health Protection Principal Committee and commonwealth chief medical officer Paul Kelly advised that the COVID-19 situation overseas “continues to pose an unacceptable public health risk to Australia, including the emergence of more highly transmissible variants.”
 
“The extension of the emergency period for a further three months is about mitigating that risk for everyone’s health and safety,” he said.
 
The emergency travel ban can be revoked when minister Hunt deems it appropriate. Until this time, Australians can only leave the country if they are granted an exemption. International arrivals into Australia will continue to be capped and will have pre-departure testing and mandatory masks on flights.
Send your MP the Save NSW Events survey results today
 
Save NSW Events, a collaboration formed to support the state’s events industry through the Covid-19 crisis, is calling on industry professionals to write to their local MPs using the results from a survey conducted last month.
 
The survey collected responses from more than 620 industry professionals, with some key findings being that their income from April to December 2020 was down 82 per cent, 98.3 per cent of companies are currently receiving JobKeeper, and 87 per cent will be severely affected if the scheme ends this month.
 
Save NSW has already written an email template using the results of the survey, so all those interested have to do is pass this along to their local MP.
 
Take one minute out of your day to highlight the plight of New South Wales’ (NSW) business events sector to your local MP by clicking here. 
 
 
 
 
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