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February 11, 2021
In this issue
BREAKING: New campaign to boost business events across Australia
Industry gathers for Destination South Australia
“The industry is re-starting” – EEAA President
ICC Sydney weathers pandemic storm with steady hands of Geoff Donaghy
Brisbane now boasts the largest ballroom in Australia
Young Gun – Nikki Witman


BREAKING: New campaign to boost business events across Australia
 
Tourism Australia has today launched the latest iteration of its domestic business events campaign, Event Here This Year. The campaign has been launched to provide support to the country’s multi-billion-dollar business events industry by encouraging event planners and decision makers to host an event in Australia in 2021.
 
First launched in the wake of the 2019/20 summer bushfires, the dedicated recovery campaign seeks to drive increased demand across the sector by promoting the value of face-to-face events and showcasing the breadth and quality of Australia’s business events offering.
 
Continue reading here. 
Industry gathers for Destination South Australia
 
Delegates have begun descending on Adelaide for Destination South Australia, the Adelaide Convention Bureau’s (ACB) face-to-face national business planning exchange event.
 
Taking place over four days, the event will attract 110 delegates, with 27 arriving yesterday and 11 choosing to participate virtually.
 
On the event, ACB chief executive Damien Kitto said: “There is excitement and encouragement at the ACB now we can get those one-on-one face-to-face business planning sessions back on our agenda so early in 2021 for 33 local exhibitor members in attendance."
 
Continue reading here. 
“The industry is re-starting” – EEAA President
 
President of the Exhibition and Event Association of Australasia (EEAA) Spiro Anemogiannis has claimed the business events industry is re-starting, largely due to the targeted advocacy work of industry associations such as the EEAA.
 
Citing a face-to-face event organised by his company Informa, which took place last week, Mr Anemogiannis said in a statement that the pent-up demand for face-to-face interaction, networking and socialising is translating to more events with impressive attendance.
 
“Confex was held in the National Convention Centre attracting 340 in-person attendees along with 40 virtual attendees who signed in via the conference live stream,” he said.
 
Continue reading here. 
ICC Sydney weathers pandemic storm with steady hands of Geoff Donaghy
 
By Joyce DiMascio
 
Geoff Donaghy is at the helm of a mighty big ship and his steady hands and calm demeanour have proven to be stand-out qualities – never more useful than in the major crisis that has engulfed the events industry.
 
In a wide-ranging interview with micenet, he told us he can “see some light and green shoots but we don’t know how long the tunnel is.”
 
The International Convention Centre (ICC) Sydney is just three years old and its impact on the world stage has been enormous – it sees its role as being endemic to the life of Australia’s biggest city. With 400 events in the pipeline, it is core to Sydney’s economic future and recovery.
 
Continue reading here. 
Brisbane now boasts the largest ballroom in Australia
 
Well, whadda ya know? Brisbane now reportedly holds the title of the Australian city with the biggest ballroom. According to its own website, Fortitude Music Hall, which opened in 2019, is “the largest ballroom/theatre styled venue in Australia”, with a 3000-person standing capacity, and a 1100-person sitting capacity.
 
The space is reportedly inspired by some of the world’s most famous live music venues, from classic Art Deco theatres to larger clubs, while paying homage to the iconic venues of Brisbane’s past. It is located in the heart of the Brunswick Street Mall.
 
Do you know of a ballroom in Australia that is bigger? Let us know at digital1@btp.net.au.
Young Gun – Nikki Witman
 
The latest industry star to feature in our young gun series is none other than operations manager for Talk2 Media & Events, Nikki Witman.
 
We think she’s provided some of the most interesting answers to our questions yet. For instance, her favourite industry event wasn’t just one she’d organised herself, and her favourite destination for events wasn’t Sydney or Melbourne – gasp!
 
Have a read through Nikki’s story here. 
 
 
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