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April 13, 2021
In this issue
More signs of recovery as larger events proceed and another international win rolls in
Melbourne’s hotel boom continues unabated
Adelaide Cabaret Festival program announced with endearing message from its first international artistic director
Venues that will captivate your audience
EventsAir goes 3D
Updated: Where to get business events funding in Australia


More signs of recovery as larger events proceed and another international win rolls in
 
By Bronwen Largier
 
Australia’s business events industry continues to see positive signs of recovery with Melbourne expecting to welcome over 5,000 delegates for the Australian Dental Exhibition (ADX) from May 6-8 and Darwin securing the International Foster Carer Organisation Conference for June 2022.
 
ADX 2021 is slated to generate $16.2 million for Victoria’s economy.
 
“National events of this calibre deliver a strong proof point that business events in Melbourne are indeed back in action,” says Melbourne Convention Bureau CEO, Julia Swanson. “Hosting the ADX 2021 allows us to showcase the very best that Victoria has to offer visitors from across the country and give a much need boost in confidence right across the Victorian business events supply chain.”
 
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Melbourne’s hotel boom continues unabated
 
By Graeme Kemlo
 
While Melbourne was worst affected by COVID-19 in Australia, it doesn’t appear to have put off hotel investors in the southern capital as new hotels continue to open with more in the pipeline.
 
Melbourne Convention Bureau (MCB) says 14 new hotels will have opened by year’s end.
 
The latest to hang their shingles in the CBD are two global brands – W Melbourne (294 rooms and 828 square metres of event space) and Hilton Melbourne Little Queen Street – plus a newcomer, Quincy Hotel Melbourne (241 rooms) that unashamedly borrows from South East Asia’s hawker street style. Next Melbourne (255 rooms) has also opened recently on Little Collins Street.
 
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Adelaide Cabaret Festival program announced with endearing message from its first international artistic director
 
By Bronwen Largier
 
The winter festival made an early and apt creative move which ensured that the 2021 event would have an international flavour, even during a pandemic, securing its first creative director in its decades-long history in 2019 – to deliver his first festival in 2021: Tony Award winning Hollywood acting Scot Alan Cumming.
 
Featuring an Australian-heavy line-up with some North American additions and a special performance by Cumming himself, the festival will see 105 performances involving more than 180 artists over 12 days, including 10 world premieres.
 
Cumming says this year’s program has something for everyone and lots of joy, presenting the program as a personal love letter to Australia.
 
“Dear Adelaide and Australia - I am so excited to finally share this festival line-up with you all. As ever I have gone with my gut - a quality I think we Scots and Australians share. This festival is a temple to my love and nostalgia for Australia - the people, the spirit, the adventure, the fusion of high and low that I have learned and stolen from and hold dear in my heart. I hope you Australians enjoy this Scot’s cabaret love letter to you.”
 
The festival runs June 11 to June 26 at the Adelaide Festival Centre.
Venues that will captivate your audience
 
Thinking of holding an event in Melbourne?
 
Consider booking a unique event space that truly injects a piece of Melbourne’s creative DNA into your next meeting, to really create a memorable experience. Boasting the country’s highest concentration of conference facilities and an incredible selection of over 80 unique venues and spaces on offer in Melbourne’s city centre alone, you are spoilt for choice when it comes to venues. Choose from stunning waterfront locations, spectacular panoramic skyline views, and delightful and quirky outdoor spaces, all paired with the very best cuisine, entertainment and high-quality service.
 
Melbourne Convention Bureau’s new National Business Events Program could help offset your venue costs in Melbourne. Enquire now.
EventsAir goes 3D
 
The latest release of the event technology’s virtual event platform OnAIR, which launched yesterday, introduces a 3D mode with features including custom scenes to match brands, an inbuilt 3D designer to create customisable scenes and a virtual assistant to access all areas of an event.
 
“When we initially started development of OnAIR in March 2020, we chose to go down the path of 2D so we could build a secure virtual environment that would support a range of features and functionality, like an in-person event,” said EventsAir CEO Trevor Gardiner.
 
“Now with the addition of 3D, event planners will have the best of all worlds virtual, hybrid or in-person – all in one platform.
 
“By adding 3D to our OnAIR platform, it will help the transition to hybrid, which is already starting to happen in pockets in different parts of the world. It also gives additional value to sponsors and exhibitors to showcase their brands, products and services in an immersive design.”
Updated: Where to get business events funding in Australia
 
After some feedback from around the industry, we've updated our round-up of domestic business events subvention funds published yesterday.
 
We've updated details for securing funding in Tasmania, and added two new opportunities in Queensland - Business Events Cairns and Great Barrier Reef offers funding on a case-by-case basis, while Tourism and Events Queensland has arguably the most generous fund, offering up to $95,000 for a single event in the state, but you have to get in quickly for this one - applications close on 30 April 2021.
 
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