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February 8, 2021
In this issue
Australian Healthcare Week first major show back at ICC Sydney
Hilton Sydney unveils $25 million refurbishment
Gold Coast hosts 1400-pax expo
Richard Prentice to head up sales analytics at Reed Exhibitions
In case you missed it

Australian Healthcare Week first major show back at ICC Sydney
By Joyce DiMascio
Given the national and global focus on health matters, it seems only fitting that the first major show at the International Convention Centre (ICC) Sydney in 2021 will be Australian Healthcare Week, which the International Quality and Productivity Center (IQPC) will run between March 17 and 18, 2021.
Or at least that’s the plan. The global organiser is hoping to be able to get its community together for the important B2B event for the healthcare sector.
Traditionally, the business events year opens in February with Reed Gift Fairs Sydney, but this year, the big retail sector business event has been pushed back to mid-April due to the Covid clusters over Christmas.
Continue reading here. 
Hilton Sydney unveils $25 million refurbishment
Hilton Sydney has unveiled a $25 million renovation with all 587 of its guest rooms and suites having undergone extensive redesign and refurbishment. The rooms and suites now feature soft furnishings including carpets and curtains; European tapware; recliners; bedside lights; and 55” Smart TVs.
After listening to guests’ needs, Hilton Sydney has added two new room types: the Corner Room and Family Room. The first offers two extra sqm and an extended view of the Sydney CBD skyline via an extra window. Family Rooms are made up of two connecting rooms, which can be purchased together.
New artworks adorn the guestroom walls by three female artists, Camie Lyons, Angela Hayson and Bec Tarrant, with the artworks forming a balance between feminine and masculine expression. Both Camie and Angela are Sydney-based artists, and Bec is an Indigenous artist based in Queensland.
In addition to its guest rooms, Hilton Sydney offers 3786 sqm of event space. Last year the brand launched EventReady, a comprehensive cleanliness and disinfection program developed to assure meeting planners and delegates that their event will be safe and hygienic. You can read about it here. 
Gold Coast hosts 1400-pax expo
Business events are back in action on the Gold Coast with the region hosting a 1400-pax wedding expo on January 31, 2021. The Your Local Wedding Guide Bridal Expo was held at the Gold Coast Convention and Exhibition Centre (GCCEC) and was the venue’s first public event of the year.
The exhibition was held across two halls under the venue’s Site Specific Covid Safe Plan. Current regulations necessitated an adjusted floor plan, allowing for two sqm per person, and asiles that were wider than usual to allow for social distancing.
General manager of the GCCEC Adrienne Readings said: “Our team has become very familiar with the mechanics of creating Covid safe event environments, having welcomed more than 40 events to the centre since July.
“We’ve partnered with clients to host all types of events, combining the current regulations with event expectations to deliver positive outcomes. It’s great to see the community coming back in big numbers to the events.”
This month, the GCCEC will host university graduations, awards dinners, business meetings and another exhibition.
Richard Prentice to head up sales analytics at Reed Exhibitions
Reed Exhibitions has announced that Richard Prentice has been appointed sales analytics manager of its new global group sales analytics team.
His role will be to lead a new team of specialists to support the company’s face-to-face business and the rapidly increasing use of digital products. He will do this by leveraging sales and marketing data analytics to create value and efficiency for customers.
Richard Prentice is a business intelligence and analytics leader who draws on extensive consulting and in-house experience in translating data into strategic insights. He joins Reed from PwC where, most recently, he led an insights team in their internal sales and marketing function.
In case you missed it
Last week’s most clicked story was Joyce DiMascio’s interview with Melbourne hospitality and business events supremo Bruce Keebaugh.
In it, Bruce shared a number of insights about the recent changes to his business and the state of the industry in general, which he concisely summarised as being “back down the rat hole”.
Read the full interview here. 
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