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November 23, 2020
In this issue
UFI goes virtual for 87th Congress
Register for Destination North Coast Business Events' virtual conference
Virtual Hong Kong Fintech Week 2020 draws over 1. 2 million viewers
Get excited: Sell TNQ 2021 is happening
Business Events Perth campaign calls on event planners to experience the ‘unexpected’


UFI goes virtual for 87th Congress
 
By Joyce DiMascio
 
 
The Global Association for the Exhibition Industry (UFI) has delivered its first-ever virtual Congress with 640 participants from 51 countries. The major focus was how the industry can rebound from the global pandemic which has seen revenues decline by 70 per cent compared to 2019.
 
The event was streamed from Hong Kong, London, Bogota and Dubai with 16 hours of live content. The 87th Congress was due to be held in Oman but was adapted virtually due to travel restrictions.
 
The biggest event organisers in the world, venues and suppliers to the industry heard of the reopening of some markets including China and Dubai under strict and effective safety protocols. CEO Kai Hattendorf said going virtual had given UFI the biggest audience ever for the congress.
 
Stay tuned for an interview with the new UFI President, Anbu Varathan and UFI CEO, Kai Hattendorf.
Register for Destination North Coast Business Events' virtual conference
 
Event planners are invited to attend Reboot Roadshow, an initiative of Destination North Coast Business Events which will take place on December 1, 2020. The ‘must attend’ virtual conference will showcase the best of what is on offer across the North Coast of New South Wales (NSW), with one-on-one meetings matching client requirements with regional stakeholders.
 
Reboot Roadshow will feature highly regarded keynote speaker, futurist and tech innovator Stu Atkins, who has worked for some of the country’s largest media organisations and engaged with more than 75,000 business professionals across the world, and wellness thought leader and CEO of Green7X Tim Jack Adams, who will facilitate team-building and wellness exercises.
 
Register before November 25, 2020, to secure your place.
 
Find out more here. 
 
Image courtesy of Destination NSW.
Virtual Hong Kong Fintech Week 2020 draws over 1.2 million viewers
 
By Gerardine Donough-Tan
 
Hong Kong Fintech Week 2020 from November 2 to 6 went virtual and scored amazing results. The main conference and more than 30 satellite events drew over 1.2 million aggregated viewers with more than 100 hours of content and 18,000 business contacts made. Participants included more than 500 exhibitors, 350 speakers, 230 journalists and 29 delegations from over 130 economies.
 
The visually striking opening keynotes set the tone for solid conference content presented individually or in panel discussions by government and global heads in banking, financial services, fintech companies and technology players.
 
The mega-event was co-organised by Invest Hong Kong (InvestHK), Hong Kong Monetary Authority, Securities and Futures Commission and Insurance Authority.
 
King Leung, Head of Fintech at InvestHK, said: "Hong Kong Fintech Week 2020 truly demonstrated the resilience and creativity of Hong Kong and revealed the excellent potential for the future…Hong Kong is on a fast track to fintech success."
Get excited: Sell TNQ 2021 is happening
 
Prepare yourselves. Plans are currently underway for Cairns & Great Barrier Reef’s in-person educational program, Sell TNQ, which will be held in early 2021.
 
The event will showcase the region’s capabilities for the business events industry, and feature a day of one-on-one appointments with its suppliers alongside an educational showcase of its attractions, touring options and food and beverage providers.
 
Business Events Cairns & Great Barrier Reef general manager Rosie Douglas said that participants will experience the region at a different time of year than usual, when the tropical landscape is rejuvenated after summer rains. She continued that the 2021 show will feature some exciting changes, and that numerous updates will be shared, including the development of a business events brand platform for the destination and the re-opening of the renewed Cairns Convention Centre.
 
To ready yourself for the 2021 instalment, watch this short video here. 
Business Events Perth campaign calls on event planners to experience the ‘unexpected’
 
Business Events Perth has launched a marketing campaign calling on event planners to start planning their next business event in the Western Australian capital. With its message encouraging viewers to experience the ‘unexpected’, the campaign comprises five videos and a range of digital assets highlighting the city’s new hotels, unique meeting venues and cultural experiences.
 
Commenting on the launch, chief executive of Business Events Perth Gareth Martin said: “I implore national conference and exhibition organisers who want to create a safe and unique experience for their delegates in a city filled with amazing experiences that they must consider Western Australia for their next business event.
 
“This campaign will keep Western Australia front of mind for business event planners on Australia’s east coast, as confidence continues to grow in the national business events industry.”
 
The launch of the campaign follows the recent release of Business Events Perth’s interactive business event planner, which takes users on a guided tour of the state’s meeting spaces, accommodation, gala function spaces and experiences.
 
 
 
 
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