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November 16, 2020
In this issue
IBTM Asia Pacific postponed again
Adventure, accessibility and awe-inspiring nature: NSW’s North Coast
Macau’s first three-in-one exhibition success
The end is nigh


IBTM Asia Pacific postponed again
 
IBTM Asia Pacific will now take place between June 8 and 9, 2021 at the Marina Bay Sands Expo and Convention Centre in Singapore. It was previously scheduled for April 2021, and, before this, April 2020.
 
In a statement, organisers said that the dates have been moved to allow time for travel restrictions to be eased so that as many as possible of the event’s international audience can attend in person.
 
IBTM Asia Pacific event manager Michael Jones commented: “We know from conversations with our customers and the wider industry that meeting in person is regarded as being more important than ever as the industry recovers. Therefore, we took the decision to move the dates of the event to ensure that as many as possible of our friends from around the globe can join us in person in Singapore.”
SPONSORED CONTENT
 
Adventure, accessibility and awe-inspiring nature: NSW’s North Coast
 
By Laura Bradley
 
It’s high time we swapped the Zoom software for a real zoom to the North Coast of New South Wales. In recent months, the region has been readying to welcome back business events of all sizes, and there has never been a better time for your delegates to discover the hidden gems in their own backyard.
 
In light of its adventurous possibilities, accessibility and awe-inspiring nature, we decided to round up the best group activities on offer in the North Coast’s key destinations.
 
Read all about them here. 
 
Image courtesy of Destination NSW.
Macau’s first three-in-one exhibition success
 
By Gerardine Donough-Tan
 
Three UFI-certified exhibitions were held concurrently in Macau for the first time, for synergy and to enhance their professional brand image. From October 22 to 24, the 25th Macau International Trade and Investment Fair, Macao International Brand Franchise Exhibition 2020 and 2020 Portuguese-speaking Countries Products and Services Exhibition (Macau) joined forces and also successfully tested the hybrid model.
 
The physical exhibitions featured more than 1,100 exhibitors and about 1,200 booths occupying 25,000 square metres at The Venetian Macao. Besides on-site negotiation and matching, the exhibitions added cloud-matching and cloud-signing services. The three online exhibitions drew 1,100 exhibitors and over 4,300 exhibits. Some 670 talks were arranged offline to help exhibitors and merchants discuss cooperation through the exhibition platform.
 
More than 50 forums, conferences and meetings were also held during the three days in online and offline formats.
The end is nigh
 
…This title sounded a little more morbid than intended. What we MEAN is that the fourth and final episode of our Working with the Media series is almost upon us.
 
In Episode Four, Brad Foster and Felicity Zadro will look at the current media landscape, advertising and why you should be doing PR right now.
 
Indeed, situations like Covid-19 necessitate a rock-solid PR strategy.
 
Stay tuned for the finale, coming out later this week. In the meantime, catch up on Episode Three here. 
 
 
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