12,527 average net delivery.
November 11, 2020
In this issue
EEAA unveils three end-of-year events
 Business Events Australia Greater China Showcase kicks off as a hybrid event
Thailand focussing on trade shows in 2021, and beyond Bangkok
BESydney launches new domestic strategy: It’s got to be Sydney
Crystalbrook opens new hotel ‘Flynn’ in Cairns
Don’t forget to watch our latest Working with the Media vid


EEAA unveils three end-of-year events
 
The Exhibition and Event Association of Australasia (EEAA) has announced three key events that will take place on December 8, 2020. The events will follow a hybrid format, with the in-person components taking place at the International Convention Centre (ICC) Sydney and the online portion being broadcast live via the venue’s production facilities.
 
The event program includes the EEAA Annual General Meeting and the election of the EEAA Executive Committee; an invitation-only CEO forum with CEOs of venues, suppliers and organisers, who will have a strategic look at global and local issues as well as structural changes across the industry; and the 2020 EEAA Awards for Excellence, which will feature two award categories and an end-of-year celebration.
 
Commenting on the events, EEAA chief executive Claudia Sagripanti said: “Following a turbulent year for the exhibition and business events industry, we recognised the importance of bringing together industry leaders and the wider events community to cement our strategic framework for moving forward in 2021 and to provide a platform for industry members, where possible, to meet in-person.”
 Business Events Australia Greater China Showcase kicks off as a hybrid event
 
Tourism Australia kicked off its annual Greater China Showcase yesterday. Over three days, the hybrid event will bring together key customers from Greater China and Australia’s business events industry.
 
A flagship annual event for Tourism Australia, the Business Events Australia Greater China Showcase provides Australian industry with an opportunity to meet and do business with qualified incentive planners and corporate decision makers from across Greater China. Australian industry participating in the event include convention bureaux and centres, accommodation providers, event products and experiences.
 
Continue reading here. 
Thailand focussing on trade shows in 2021, and beyond Bangkok
 
By Gerardine Donough-Tan
 
The "New Normal MICE – Sustainable Growth" plan launched by Thailand Convention & Exhibition Bureau (TCEB) in October clearly distinguishes between domestic and international events, and targets trade shows in particular in the latter strategy.
 
With incentive travel dormant amid travel restrictions in many countries – including Thailand – prospects are a bit brighter in the business segment as economies pick up and companies seek new opportunities.
 
TCEB is developing plans and campaigns in preparation for the reopening of international borders. Once international travel is allowed, support schemes will be ready for clients, the timeframe being adapted to suit individual circumstances.
 
Read about TCEB’s plans here to apply today.
BESydney launches new domestic strategy: It’s got to be Sydney
 
Business events bidding services expert BESydney has launched into the domestic market with a new integrated strategy and marketing campaign. It’s got to be Sydney showcases the unique combination of culture, creativity and commerce event organisers can tap into for their next business event.
 
BESydney hopes to evoke a new sense of optimism through the campaign, and to encourage businesses to confidently begin planning their meetings, conferences and exhibitions in a COVID normal future.
 
Continue reading here.  Advertisement
Crystalbrook opens new hotel ‘Flynn’ in Cairns
 
Yesterday the doors opened to Crystalbrook Collection’s newest hotel, Flynn. Originally scheduled to launch in April 2020, Flynn is the third Cairns property in the Crystalbrook portfolio and features 311 rooms as well as a 150-pax meetings and events space.
 
The ground-level restaurant, Boardwalk Social, opened in January, proving an instant hit with locals. The market-style food and beverage hub is home to live music, local ingredients and brews, with 40 different kinds of gin to sample.
 
Commenting on the opening, CEO and group director of Crystalbrook Collection Geoff York said: “Crystalbrook Collection is an integral part of the cultural landscape of Cairns, and we are thrilled to complete the trio in Far North Queensland with the opening of Flynn.
 
“With the hope that all Australians will be welcome in Queensland by Christmas, the opening of Flynn is part of our ongoing commitment to support and invest in the Australian tourism industry.”
Don’t forget to watch our latest Working with the Media vid
 
Your lunch time activity is sorted. You’ll be watching – or re-watching – Episode 3 of our Working with the Media series, in which Brad Foster and Felicity Zadro discuss opportunities in the social media space and building media relationships.
 
You may not work with the media or your marketing team directly, but everyone represents a brand, and therefore there are insights to glean from these videos for everyone.
 
Have a watch of it here. 
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