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February 3, 2021
In this issue
Australian Chamber dials up the advocacy for post-March industry support
New ideas start here - Japan
How to make your event last for weeks not hours
In case you missed it
BWH Hotel Group to debut brand near ICC Sydney


Australian Chamber dials up the advocacy for post-March industry support
 
By Joyce DiMascio
 
One of Australia’s biggest and most influential peak bodies, The Australian Chamber of Commerce & Industry (ACCI) has submitted a proposal to the federal government for new financial support for businesses that continue to be significantly impacted by government restrictions, following the end of JobKeeper in March.
 
The Chamber says its proposal comes in response to the many businesses, particularly in tourism and events, who are facing a dire future after across-economy support ends.
 
ACCI’s acting CEO Jenny Lambert said: “The most important thing governments can do to provide support for business is to address the uncertainty and disproportionality of restrictions, offer a pathway to reopen international travel, and roll out the vaccine effectively.
 
“In the meantime, it is only fair that businesses receive support to prevent them going under through no fault of their own.”
 
Continue reading here. 
SPONSORED CONTENT
 
New ideas start here - Japan
 
For group incentive programs that remain far from the ordinary, now is the time to begin plans to explore Japan - a country of contrasts, full of ancient wisdom and tradition, yet at the forefront of innovation and technology.
 
Perhaps less well known are its tranquil forests, unspoilt rivers and stunning mountains, still immersed in folklore and ritual; the perfect outdoor setting in which to strengthen team spirit, recharge and feel revitalised after what has been a challenging period, especially for the business events industry.
 
International visitors can feel reassured that their wellbeing has been considered from every angle, once again through the innovative spirit of Japanese hospitality.
 
Read more here. 
How to make your event last for weeks not hours
 
By Warwick Merry
 
One of the big frustrations of events is that they take so long to plan, prepare and organise and often they are over in a day or two. It is common for organisers to find themselves at the end of an event sitting there, dazed and thinking, “Is that it?”
 
The great news with online and hybrid events is that the impact of your event can last for weeks, if not months. This represents a far great ROI for our clients without us having to invest a great deal of extra time or effort.
 
Some of the obvious elements are to remind delegates that you have recordings of the sessions available to watch again. But there are a few other ways you can really crank up your event and even make some extra money from it.
 
Click here to read them.
In case you missed it
 
Last week’s article in which Graeme Kemlo chatted with event veteran Peter Jones AM about the current state of his business, the events industry in general and what he believes is needed as a next step from the federal government generated much interest within our readership.
 
Many readers agreed that what is required is a national strategy to border closures rather than a state one, and that uncertainty, the inflexibility of suppliers and the lack of direction from government are currently the biggest barriers to the industry resuming its activity.
 
If you missed it, have a read through the article here and be sure to leave a comment with your thoughts.
BWH Hotel Group to debut brand near ICC Sydney
 
Boutique hotel Aiden Darling Harbour is set to open its doors half-way through this year, offering 88 compact rooms within walking distance of the International Convention Centre (ICC) Sydney. This will be the first hotel under the Aiden brand to open in Australia, which is the latest brand offering from BWH Hotel Group, the global hotel company that encompasses WorldHotels, Best Western and SureStay.
 
Constructed across eight storeys in a remodelled 1930s Art Deco building, the hotel boasts a hidden 25-metre-high mural, contactless technology and modern guest rooms, each of which boast a pillow menu, double-glazed windows, blackout blinds and customisable lighting. Guests will also have access to mini fridges, Nespresso coffee pod machines, mounted TVs with chromecasting capabilities and refillable Rituals bathroom amenities.
 
 
 
 
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