12,527 average net delivery.
February 2, 2021
In this issue
Domestic travel not compensating for border closure, report finds
Melbourne’s back in the game
Melbourne Convention Bureau expands presence in China
It’s safari time
Management team announced for Vibe Hotel Melbourne
A chat with the GCCEC's Adrienne Readings – PART 2

Domestic travel not compensating for border closure, report finds
The Australian Tourism Export Council’s (AETC) ‘Pulse Check’ has found that domestic travel has replaced less than 20 per cent of the revenue received from international visitors.
The report found that with borders closed and export tourism businesses unable to access their international markets, 60 per cent are running at less than 50 per cent of their staff and service capacity with most only surviving with the support of the JobKeeper supplement.
ATEC managing director Peter Shelley commented on the findings, saying: “Australian tourism businesses have hung on with the support of JobKeeper but face annihilation once the program ends next month if the government fails to provide further support.
“Australia’s tourism industry has spent the past 12 months battling enormous setbacks, from bushfires to floods and the COVID crisis which has closed international borders and left tourism businesses with no customers.”
ATEC is calling on the federal government to provide further financial support to the tourism industry and specifically the export tourism businesses which are unable to operate at anywhere near their previous levels.
Melbourne’s back in the game
By Graeme Kemlo
Corporate hospitality is one of the key pillars of business events and it will be back in Melbourne from next week at the Australian Open tennis… albeit with a few COVID safe adjustments.
And whether it is a private suite high in the major arenas to reward corporate achievers, build customer relations or just getting the team together, there’s something for everyone. Visitors can gather as colleagues or friends in a group of seats, known as a “fan pod”, socially-distanced in the main stands from other pods, and as we go to press, limited tickets are still available: digital tickets that allow contract tracing and reduce shared contact.
Continue reading here. 
Melbourne Convention Bureau expands presence in China
The Melbourne Convention Bureau (MCB) has announced plans to deepen its engagement with China and Hong Kong through a new in-language website and popular Chinese social accounts.
Clients in China will now have access to resources to assist them with planning their Melbourne event through the website YouKu, and Chinese speaking decision makers, influencers and planners can also communicate directly with MCB’s local team in Shanghai through WeChat.
MCB chief executive Julia Swanson said the website and social tools were the latest additions to the company’s ongoing strategy to engage with Chinese clients and demonstrated the bureau’s commitment to the region.
“Whilst they may not be able to travel now, the appeal of Melbourne and Australia to the Chinese planners remains high,” she said.
“These assets, in conjunction with our in-market team and our regular Event Planner webinars will enable the bureau to strengthen existing connections, create new and meaningful relationships, and future business opportunities.”
China is the top visitor market for MICE groups to Victoria. Over the five years pre-COVID-19, MCB welcomed 23,000 delegates from Chinese MICE groups to Melbourne injecting $100 million in economic contribution to the Victorian visitor economy.
It’s safari time
By Joyce DiMascio
The team at Zadro has repackaged the ZU University training program with a series of two-and-a-half-hour sessions aimed at marketers and communications professionals.
Called ZU Safari’s, and running through February and March, 2021, the training is designed to help marketers get the most out of their budgets and also adapt their communications to the digital events environment.
“A big part of going digital with events, is ensuring the marketing and communications is part of the seamless experience,” Zadro said.
Group Safari Dates:
ZU Safari – Digital Marketing Unravelled - Thursday February 4, 2021
ZU Safari – Social Media for Results – Thursday February 25, 2021
ZU Safari – Public Relations Explained – Thursday March 18, 2021

Tailored Safaris

Custom-designed training for teams who wish to uplift, roll out a new strategy or product. All content is tailored to your requirements.
Find out more here. 
Management team announced for Vibe Hotel Melbourne
TFE Hotels has announced that Sai Amani will take on the position of general manager at Vibe Hotel Melbourne, a 206-room hotel that opened in April 2020. Supporting Mr Amani is Vanessa Kaya, who has joined the hotel as executive assistant manager.
Since joining TFE in 2015, Mr Amani has worked across several states and various departments for the group including food and beverage cluster manager for the Australian Capital Territory (ACT); relief hotel manager for Victoria (Vic), Tasmania (Tas) and South Australia (SA) and most recently as hotel general manager at the Vibe Maryville located in the Yarra Valley. Last year Mr Amani was named ‘Hotel Manager of Year’ at TFE’s global awards event.
In assisting Mr Amani, Ms Kaya will focus on delivering an outstanding guest experience and will work to build partnerships and connections with the broader Melbourne community. Notably, Vanessa is the only female member on the Fitzroy Street Business Traders Association, a position she was voted to in 2017.
A chat with the GCCEC's Adrienne Readings – PART 2
By Joyce DiMascio
This is part two of Joyce DiMascio’s interview with Adrienne Readings, general manager and CEO of Gold Coast Convention and Exhibition Centre (GCCEC).
It’s been a year of challenges for the Gold Coast venue, but also of opportunities. In part two of our interview with Adrienne, she discusses the lessons from 2020 and the one thing she’s excited about for 2021.
Click here to read.
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