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January 22, 2021
In this issue
Events key component of NSW Visitor Economy Strategy 2030
Jeanette Stanton returns to BEIA as events project manager
The Sunshine Coast’s pandemic travel boom
Perth gets its own bridge climb
First grin and tonic for 2021


Events key component of NSW Visitor Economy Strategy 2030
 
This week minister for jobs, investment, tourism and Western Sydney Stuart Ayres launched the NSW Government’s Visitor Economy Strategy 2030. The plan provides a roadmap to help the visitor economy recover from the impact of drought, bushfires and COVID-19, and to rebuild the $43 billion visitor economy and grow it to $65 billion by 2030.
 
Events have been listed as a key tactic to achieve the goal, with an accelerated investment in signature sporting, cultural and business events planned for the future. It is hoped that attracting these events will: “Position Sydney and NSW as the events capital of the Asia-Pacific, drive visitation and enhance the social wellbeing of NSW residents.”
 
The Strategy stipulates that Sydney will provide the “best events facilities in Australia, and a whole-of-government approach, making it easy to produce events in NSW.”
 
To read the strategy in full, click here. 
Jeanette Stanton returns to BEIA as events project manager
 
Jeanette Stanton has been appointed events project manager for Business Events Industry Aotearoa (BEIA).
 
She will be re-joining New Zealand’s industry association next month, following six years as marketing and business events services manager with Auckland Convention Bureau.
 
Previously she was instrumental in developing and managing key events such as MEETINGS and the industry annual conference as part of the BEIA team (then known as Conventions and Incentives New Zealand).
 
BEIA Chief Executive, Lisa Hopkins says not only is Jeanette an experienced event manager, she also brings great knowledge in business-to-business marketing and membership management, with a 20-year industry career behind her.
 
“I am thrilled Jen is returning to the BEIA team, staying in an industry she clearly loves. With a focus on MEETINGS 2021, and other important projects designed to support members and grow our industry, Jen will find her experience and collaborative approach highly valued.”
The Sunshine Coast’s pandemic travel boom
 
The Covid-19 pandemic has produced a silver lining when it comes to domestic travel and the Sunshine Coast is an example of a region that has boomed. The latest National Visitor Survey (NVS) was released by Tourism Research Australia this week, reporting that between July 1 and September 30, 2020, the Sunshine Coast posted a 39.7 per cent increase in intrastate visitors, compared with the same period in 2019.
 
The report claimed that a total of 837,000 intrastate visitors travelled to the Sunshine Coast in the quarter, compared with 599,000 for the corresponding quarter in 2019. In fact, the Sunshine Coast recorded the lowest year-on-year visitation decrease of all Queensland regions.
Perth gets its own bridge climb
 
On January 26, 2020, Perth’s Matagarup Bridge Climb will open to visitors. The climb will be available during the day or night, with visitors able to climb their way up to the open-air SkyView platform located 72 metres above the Swan River.
 
A 400-metre zip-line experience will be introduced in March and take visitors from the launch platform of Matagarup Bridge, across the Swan River to a landing platform in Burswood Park.
 
Bookings can be made here. 
First grin and tonic for 2021
 
We know you’ve all been having grin and tonic withdrawals (gin and tonic, not so much. You likely treated yourself over Christmas). Good news: Darren Isenberg is back with his first reel of humorous, cringeworthy, eyebrow-raising and/or heart warming pictures from the internet for 2021.
 
This week’s video centres on some of the worst business ideas he has come across during his trawling of the net. If we can avoid these errors, perhaps 2021 will be better than 2020.
 
Kick back and enjoy the video here. .
 
 
 
 
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