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January 20, 2021
In this issue
Westaway’s unwavering advocacy calls for more support
Business Events Geelong appoints BDM
Who is the best person to speak for the sponsor?
Hilton Perth gets multi-million-dollar makeover
AV1 launches upgraded event studio

Westaway’s unwavering advocacy calls for more support
By Joyce DiMascio

We kick off the year with an interview with Simon Westaway, executive director, Australian Tourism Industry Council (ATIC). Simon has not stopped campaigning over the holiday break for more support from government for businesses in the visitor economy.
He spoke to Joyce DiMascio about the need for measures by the federal and state governments to help provide some certainty for industry.
Read part one of the interview here. 
Business Events Geelong appoints BDM
Claudia Baranski has been appointed as the first ever business development manager for Business Events Geelong.
Bringing two decades of MICE experience to the role, Baranski will be responsible for driving new business to Greater Geelong, The Bellarine and Werribee.
Commenting on her new position, Baranski said: “I’m really excited to be able to work with the team to showcase and sell such an exciting region to the rest of Australia and the world. Geelong and The Bellarine have so much to offer business events, and with the new infrastructure in the pipeline, it’s only going to become more desirable.”
Baranski was first introduced to the world of events in 2000, where she took on a position as an account executive at the Melbourne Convention Bureau (MCB). She has since held positions at Peter Rowland Catering, the Australian Institute of Management and DG Global.
Who is the best person to speak for the sponsor?
Hybrid and online events expert Warwick Merry CSP, CVP is back with his first micenet article of the year.
This one deals with the tricky topic of sponsorship at online events, and the various ways you can increase value for sponsors who may be skeptical about signing up for anything virtual.
You can access the article here. 
If you missed Warwick’s first article which dealt with the horrors of hybrid events and how to avoid them, make sure you read it here. 
Hilton Perth gets multi-million-dollar makeover
Parmelia Hilton Perth has undergone a major $45 million transformation. Updates include the introduction of touchless technology, a new thoroughfare to the cultural, shopping and dining precinct of Brookfield Place, 32 new rooms, new standards of cleanliness and disinfection, a revitalised lobby, the addition of an executive lounge and a refurbished restaurant.
The hotel will re-open for guests next month. Hilton Perth boasts 410 sqm of event space which spans five meeting rooms.
AV1 launches upgraded event studio
AV1 has started off 2021 with a bang by launching ControlRoom 2.0 – a new and improved studio located within the Museum of Contemporary Art Australia (MCA).
ControlRoom 2.0 is ideal for the hosting of virtual and hybrid events and has been re-designed from the ground up with a significant technical upgrade.
Features include seamless switching between any content source; a 7.2m LED, floor-to-ceiling wall; a brand-new tech control room located in an adjoining room; ceiling-mounted lighting and foldback monitors; and a dedicated station to manage remote presenters.
To enquire about ControlRoom 2.0, contact enquiries@av1.com.au.
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