12,527 average net delivery.
October 28, 2020
In this issue
Three ‘The Sebel’ hotels to open across APAC
Hong Kong gears up for gradual resumption of business events
An update on the Adelaide Convention Centre
BE engaged with our keynote speaker – BE Reconnected December 1, 2020
Enough with the PDF press releases!

Three ‘The Sebel’ hotels to open across APAC
Over the next 12 months, Accor will open three The Sebel hotels across Australia and New Zealand. These include The Sebel Yarrawonga (November 2020) The Sebel Melbourne Ringwood (February 2021) and The Sebel Wellington Lower Hut (June 2021).
The Sebel Yarrawonga will be located in the Murray River region and offer 63 studio rooms, conference and events facilities and two food and beverage venues, with another expected to open at a later date. The Sebel Melbourne Ringwood will welcome 103 guest rooms to Melbourne’s eastern suburbs, as well as four well-appointed meeting spaces and two practical function rooms. The 60-apartment Sebel Wellington Lower Hut (pictured) will be built in partnership with Hutt City Council’s project for the New Civic Centre, which includes a new 800-seat events centre adjoining the city’s Town Hall.
Hong Kong gears up for gradual resumption of business events
Big and small events, organisers get funding support
By Gerardine Donough-Tan

Hong Kong Tourism Board (HKTB) is supporting the MICE industry’s recovery with strategic and tactical initiatives for big and small events. During the pandemic, HKTB has been engaging trade partners and overseas agents virtually through webinars and a new online MICE business-matching platform. Support services are offered through its Meetings and Exhibitions Hong Kong unit.
HKTB’s multi-pronged MICE recovery plan addresses both image and business concerns. The government has also provided funding support to the industry, such as the Convention and Exhibition Industry Subsidy Scheme launched on October 3 to re-ignite Hong Kong’s MICE industry.
Read more about the various initiatives here. 
An update on the Adelaide Convention Centre
By Sue Hill, Foster Hill PR on behalf of Clockwise Consulting
The Adelaide Convention Centre (ACC) reopened to client events in August, and while the centre’s team is anxiously awaiting the opening of national and international borders, the venue is being supported by local business with upwards of 200 events since it relaunched through until the end of the year.
“We’re delighted to welcome SA-based clients back to the centre, and very much looking forward to welcoming national and eventually international clients as soon as borders are open,” said Simon Burgess, general manager of the ACC.
“Like others, we’re starting slowly and working collaboratively with our Team Adelaide partners to help restore confidence in face-to-face events in the market. The past few months have certainly demonstrated that dynamic, face-to-face events are even more important now than they ever have been.
“At the ACC, the health and wellbeing of our guests and team members remains our top priority. To provide confidence and ensure a safe environment for visiting delegates, clients and staff, we have a comprehensive COVIDSafe plan in place, which has been approved by the South Australian Government, and are continuing to actively monitor the situation and follow the latest advice and guidelines issued by SA Health, the Australian Department of Health and the World Health Organisation.”
BE engaged with our keynote speaker – BE Reconnected December 1, 2020
Sir John Kirwan (brought to you by Tourism New Zealand and Celebrity Speakers)
The former All Black and 1987 Rugby World Cup winner became a “Sir” in 2012, joining a list that includes other well-known former All Blacks. However, unlike his fellow All Blacks, Kirwan was recognised as much, if not more, for his contribution outside of rugby; for services to mental health, having been for several years at the forefront of the campaign to heighten public awareness of depression, an illness he has suffered from himself.
If you are New Zealand-based and organise ANY events, BE Reconnected is your must-attend event this year.
Complimentary Guest Registration - REGISTER NOW. 
To read Sir John Kirwan's bio, click here. 
Enough with the PDF press releases!
Did this title make you squirm in shameful recognition? You might want to have a watch of our latest Working with the Media video, in which micenet managing editor Brad Foster and Zadro Agency managing director Felicity Zadro share how to write a good press release.
As you can probably gather, they also touch on common press release faux pas, and discuss how often organisations should be communicating with the media.
Have a watch of it here. 
subscribe  |  change subscription preferences  |  unsubscribe 
The contents of this newsletter may not be reproduced in whole or in part without the written consent of the publisher. Published by Business & Tourism Publishing Pty Ltd. Opinions expressed are those of the author and are not necessarily the opinions of the publisher.
© Copyright Business & Tourism Publishing Pty Ltd. All rights reserved.