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October 26, 2020
In this issue
Thailand announces ‘New Normal MICE’ plan for 2021
New leadership appointments for Crystalbrook Collection
Strong speaker support for PCOA conference
Darwin Convention Centre unveils refurbished rooms
APAC leading the way with industry recovery, research finds


Thailand announces ‘New Normal MICE’ plan for 2021
 
By Gerardine Donough-Tan
 
The Thailand Convention & Exhibition Bureau (TCEB) recently released details on "New Normal MICE – Sustainable Growth", its plan to resuscitate the battered industry. It outlined four strategic approaches: promoting domestic MICE, utilising innovation, attracting international events and developing the MICE ecosystem. TCEB is aiming to attract 10.4 million MICE travellers and generating revenue of THB64 billion (AUD2.88 billion).
 
In the short term, the focus is on creating and promoting opportunities to help MICE operators recover and resume normal operations as soon as possible.
 
TCEB is looking at trade shows to bolster the international market, especially in logistics and infrastructure. This sector is among priority areas in national development policies. TCEB will step up promotion through representatives in China, India, Singapore, Japan, Australia, UK, Europe and North America.
New leadership appointments for Crystalbrook Collection
 
Crystalbrook Collection has made two key appointments: Carl Taranto, who will move from his position as general manager of Bailey, A Crystalbrook Collection Hotel in Cairns to Kingsley, A Crystalbrook Collection Hotel which will open in Q2 next year in Newcastle, and Lisa Brown, who will take over Carl’s role at Bailey.
 
As general manager of Kingsley, which will become Newcastle’s first five-star hotel, Carl will lead a team of more than 100. On his appointment, Carl said he is proud to introduce the brand to Australia’s seventh-largest city with a hotel that celebrates both the history of Newcastle and what is to come.
 
Lisa is making the move from Flynn, A Crystalbrook Collection Hotel in Cairns, where she served as executive assistant manager. She boasts 15 years of experience across the Mantra and Accor group. On her appointment, Lisa said: “I’m excited to take the lead at Bailey and to work with our local artists to bring it’s thoughtful, arty personality to life.”
Strong speaker support for PCOA conference
 
By Brad Foster
 
Long-time industry veteran and speaker representative, Barry Markoff, continues his support of the Professional Conference Organisers Association in 2020, sponsoring nine high-profile speakers for the December hybrid event.
 
micenet asked Mr Markoff why, what his take is on the impact of COVID-19 has been and when he sees a return of the sector.
 
Read his responses here. 
Darwin Convention Centre unveils refurbished rooms
 
As the Northern Territory’s business events resume in a Covid-safe way, the Darwin Convention Centre has lifted the curtain on its newly-refurbished Waterfront Rooms. The rooms, which have already received enthusiastic feedback from clients and suppliers, now include state-of-the-art audio-visual equipment and new generation LED Flexi lighting solutions.
 
Commenting on the update, Darwin Convention Centre general manager Peter Savoff said: “The quality of design and finish has resulted in a world-class contemporary event space.
 
“With operable walls providing flexibility to have up to three individual spaces, the Waterfront Rooms are the perfect design to host meetings, seminars and beautifully themed gala dinners.
 
“We look forward to sharing these amazing new facilities with our valued customers.”
APAC leading the way with industry recovery, research finds
 
The Professional Convention Management Association (PCMA) Compass has found that the Asia-Pacific region is leading the way in terms of the recovery of the business events industry and short-term pivots to digital events. PCMA Compass is a collection of global insights gathered from more than 130 business event leaders who participated in think tanks.
 
The Compass found that the effectiveness of Covid-19 containment measures across the APAC region is looking positive, with 45 per cent of APAC survey respondents expecting to attend local events in 2021, and 20 per cent expecting to attend regional and national events. This compares to 22 and 15 per cent respectively for Canada and the US.
 
Another Compass finding was that 39 per cent of survey respondents expect a 50 per cent or greater decline in their 2021 face-to-face business event participation compared to 2019 levels.
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