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October 7, 2020
In this issue
Business Events poor cousin to NT tourism campaign
Business events resume across NZ from today
Free your mind in Thailand
Courtyard by Marriott, One&Only debuts in Malaysia
Fourth Wall urges end-of-year parties
Come back plan: Sheraton Grand Sydney Hyde Park
 
 
Business Events poor cousin to NT tourism campaign
 
By Brad Foster
 
The Northern Territory Government last week announced a $5 million cash splash to entice tourists to the Territory. Sadly, at this stage, there has been no additional allocation or campaign for the business event sector.
 
The Never Before NT Summer Sale is a partnership between the NT Government with travel retailers including Helloworld, Flight Centre and Holidays of Australia. The campaign offers an additional discount of up to $1000 on a Northern Territory holiday, allowing travellers to save on flights, accommodation, tours, attractions and hire vehicles. The savings are based on a set discount of $200 for every $1000 spent on a Northern Territory booking.
 
In contrast, those considering the NT for a business event can access the Business Events Support Fund which micenet is told is “still available for organisers of eligible business events at the bidding or consideration stage” and they can apply for funding of $100 per delegate.
 
micenet understands that this was a fund set up prior to the impact of COVID-19.
 
We have not heard of any new initiatives but will make sure readers know about them if and when they are initiated.
Business events resume across NZ from today
 
From today, Auckland will move to Alert Level 1, a change that will allow business events delegates to travel freely across New Zealand. Conventions and Incentives New Zealand (CINZ) has welcomed the update, with chief executive Lisa Hopkins saying that it dispels confusion about who can meet and where.
 
“We have been given the green light to meet, with the country fully opened up to domestic groups, and Aucklanders again welcome to any region,” she said.
 
“Now is the time to rebuild the industry, and deliver confidence back to organisers who have been holding off planning and booking their events. Our message is it is safe to hold a conference, seminar, workshop, or team recognition event. We want people to understand that business events are the safest type of event that can be held, backed up by the World Health Organisation (WHO) itself.”
 
At Alert Level 1, there are no physical distancing requirements or limits on the number of people who can attend social gatherings or events.
Free your mind in Thailand
 
Reflections on past troughs and peaks remind us of our tenacity in managing crises and the elation we get from celebrating successes.
 
Although the rethinking process may affect our confidence levels, the outcomes bring humility that anchors our new found purpose.
 
Redesigning event experiences and business models through uncertainty calls for bravery, ingenuity and investment. Even if it seems as though no one has definitive answers to what our future might bring, we can collectively agree that the right content and meaningful engagement strategy can drive the new future of meetings and incentives.
 
Inspired by the positive psychological impact of travel, the Thailand Convention and Exhibition Bureau (TCEB) created a new video campaign in the hopes of sparking creativity and innovation by freeing the mind. Whether it is having a nature walk, observing sunrise at the beach or enjoying a wellness activity, three international buyers share exhilarating moments they experienced in Thailand.
 
We hope that the breath-taking visuals of Thailand free your mind now and until the time we meet again. Watch the video here. 
Courtyard by Marriott, One&Only debuts in Malaysia
 
By Gerardine Donough-Tan
 
Two new hotels have opened in the north and south of Peninsular Malaysia, the first properties under their brands in Malaysia. Courtyard by Marriott Penang, on Jalan Macalister in George Town, has 199 rooms and suites, with all the features and facilities of a contemporary business hotel, from F&B to eight meeting rooms and pillarless ballroom.
 
One&Only Desaru Coast in southeast Johor has 42 junior suites, two grand suites and a four-bedroom villa; three restaurants, a bar and beach club; varied leisure activities and customised programs for small corporate groups and top-end incentives.
 
Discover more here. 
Fourth Wall urges end-of-year parties
 
By Brad Foster
 
Experience agency Fourth Wall is urging companies to go ahead with end-of-year parties, launching Christmas In A Box to help them do so.
 
Christmas In A Box offers a tailored and curated experience to host a celebration that can either be managed by companies, or fully delivered by Fourth Wall. And attendees don’t even have to step outside their homes.
 
Fourth Wall’s managing creator, Jeremy Garling, said Fourth Wall’s teaser campaign, which ran for two weeks titled #SaveTheParty, sums up the inspiration behind the new product.
 
“We see the possibilities that the pandemic has enabled for bringing people together and know it is vital to do this in 2020 more than any other year,” he said.
 
“In fact, by opening the lid on what the ‘end of year party’ can be, we have come up with a new way of achieving them while borders are closed. With Christmas In A Box there are no barriers to uniting people and seeing the world in your home.
 
“With Christmas In A Box, you can have your teams from around the globe celebrate at once, have talent you’ve only ever dreamed of, feature acts and experiences from around the world and most importantly, the chance to acknowledge all that your team has been through this year.
 
“2020 needs to end with on a high and we are helping our clients achieve that across the globe.” said Mr Garling.
 
Want to know how they can do it? Click here for details.
Come back plan: Sheraton Grand Sydney Hyde Park
 
The first of our come back plans for the week is here, this time from Sheraton Grand Sydney Hyde Park.
 
Director of sales and marketing Jo Naumovski had a lot of fun answering our questions about what the hotel has been up to and its plans for the future. We particularly enjoyed her take on where the events industry is headed.
 
Read her responses here. 
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