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October 2, 2020
In this issue
International association develops cross-venue solution
Should DMOs play a role in attracting hybrid events?
Hurrah – Singapore is re-opening to Aussies this month
More than half of organisations not planning in-person events until April, study finds
Your weekly grin and tonic
 
 
International association develops cross-venue solution
 
The new era of events we are entering has seen the creation of many hybrid solutions. But IACC MultiPOD Meetings, a concept that merges in-person and virtual events, is probably one worth paying attention to. After all, it has been launched by IACC (formerly the International Association of Conference Centers) and follows months of research and collaboration with venues to allow for meetings to be staged across locations at the same time.
 
IACC MultiPOD Meetings is a technology solution which involves MultiPOD knowledgeable staff collaborating with teams at other venues, as well as AV production teams, to create seamless cross-venue events. It has a number of benefits for planners, including lower costs as a result of reduced travel; opportunities for live and online networking; the ability to avoid the complexities of health measures for larger gatherings and an easy multiple venue sourcing process.
 
To find out more about the solution, click here. 
Should DMOs play a role in attracting hybrid events?
 
Well, should they? Rod Kamleshwaran from GainingEdge believes so.
 
In his latest article, Rod explores the specific things Destination Marketing Organisations (DNOs) must do to support hybrid events. He also lists the destinations ahead of the curve when it comes to attracting these events in the future.
 
Have a read of his article here. 
Hurrah – Singapore is re-opening to Aussies this month
 
Singapore will lift its border restrictions on October 8, 2020, to visitors from a number of countries, including Australia (excluding Victoria) and New Zealand.
 
Visitors to Singapore must have spent the last 14 consecutive days in Australia prior to traveling there, and must fly to the city directly.
 
In a statement, the Civil Aviation Authority of Singapore said Australia has “comprehensive public health surveillance systems” and has displayed “successful control over the spread of the COVID-19 virus” meaning that “the risk of importation” is low.
 
This news, coupled with the fact that Singapore is allowing 250-pax events to take place, could mean that international events are a lot closer than we thought.
More than half of organisations not planning in-person events until April, study finds
 
Marketing automation and event management company Swift Digital has released a report exploring the shift to virtual events in the Australian events industry, with a key finding being that 54 per cent of organisations are not planning in-person events until at least April 2021.
 
‘2020 Lessons from the Shift to Virtual Events in the Australian Events Management Industry’ includes survey results from Swift Digital’s clients, who are predominantly organisations with more than 200 employees who run events with more than 100 attendees. The respondents’ roles were typically event managers and coordinators working in the government administration, finance, education and non-profit sectors.
 
Other findings included that 81 per cent of respondents reported the same or better attendance at virtual events than previous in-person events; virtual events are so effective that 67 per cent of respondents are planning to continue them once all restrictions are lifted; the ROI of virtual events exceeds the ROI of in-person events; and that 60 per cent of respondents will have reduced event budgets next year.
Your weekly grin and tonic
 
Looking for an uplifting experience? You’re in luck. For this week’s Grin & Tonic video, Darren Isenberg has collated some photos that will put you on a high. Mainly because they all involve height in some way.
 
If that doesn’t work, try watching it with a gin and tonic. Our digital editor is certainly doing so. Please excuse any typos.
 
Enjoy the video here. 
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