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September 9, 2020
In this issue
Applications for Business Events Boost Program closing soon
Tracking the return of MICE in a COVID world
Accor to open Mantra hotel with ‘extensive conference facilities’ in Tabcorp Park
COVID-19 and venue response ‒ Marina Bay Sands, Singapore
Arinex announces hybrid event about bringing business events back
 
 
Applications for Business Events Boost Program closing soon
 
Business Events Australia is encouraging industry members to submit their applications for its domestic partnership marketing program before it closes on September 30, 2020.
 
The program offers financial support and Tourism Australia’s marketing expertise to deliver industry-led marketing and distribution activity to encourage a restart of business events in Australia.
 
To be eligible, projects must demonstrate the potential to influence domestic decision makers of existing business events, or assist in the conversion of new domestic business events.
 
More details and a link to the application form can be found here. 
Tracking the return of MICE in a COVID world
 
By Rod Kamleshwaran, partner, GainingEdge
 
GainingEdge partner Rod Kamleshwaran has been tracking business event activity around the world following the Covid-19 outbreak. In the first of a two-part series he reveals his findings.
 
After months of lockdown, many countries are now seeing a gradual re-opening of its events sector. This is not limited to just countries that have suppressed Covid-19, but also many where the situation remains uncertain as they face a second wave of cases.
 
There is a consensus emerging that Covid-19 is here to stay and the world has to figure out how to live with it, at least until a vaccine is found. This may be months or even years. So, the new norm is a world with Covid-19 until we transition to a stable post-Covid-19 world probably not before 2022.
 
Continue reading here. 
Accor to open Mantra hotel with ‘extensive conference facilities’ in Tabcorp Park
 
The trackside accommodation at Melbourne’s Tabcorp Park will be taken over by Accor and rebranded to Mantra Melbourne Melton. As well as its 41 rooms, the hotel will offer extensive conference and events facilities for functions of all sizes.
 
Accor Pacific chief operating officer Simon McGrath commented: “We are excited to bring the extraordinary Mantra brand to one of Australia’s best race tracks and are confident that the Mantra Melbourne Melton will deliver exceptional accommodation and an outstanding service experience for our valued guests.”
COVID-19 and venue response ‒ Marina Bay Sands, Singapore
 
By Gerardine Donough-Tan
 
While COVID-19 has severely affected business events, venues have also suffered in tandem. Some have redeployed staff and branched into alternative areas where able to; others have had to take more drastic measures. Yet despite the challenges, a few are persevering, adapting to the circumstances and steeling themselves for the road ahead.
 
Mike Lee, Vice President of Sales, Marina Bay Sands, shares his thoughts on the crisis, business events and how the integrated resort is preparing for the future.
 
Read his take here. 
Arinex announces hybrid event about bringing business events back
 
Turn of Events; Bringing Business Events back is the name of Arinex’s new hybrid event, which will take place on September 16 online and in convention centres around Australia.
 
The event will feature heavyweights from the business events sector, including Vice President of AIM Group International Patrizia Buongiorno who will discuss world readiness for both face-to-face and hybrid concepts and implementation, and chair of the Business Events Council of Australia (BECA) Dr Vanessa Findlay who will speak on the Australian Recovery and Rebound Framework and key principals developed for COVIDSafe guidelines specific to business events in Australia.
 
To discover more about the event or to register, click here. 
We welcome your news and input on our sector. Email brad@btp.net.au, helen@btp.net.au, jenny@btp.net.au, or digital1@btp.net.au.
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