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September 7, 2020
In this issue
450-pax beef conference goes off without a hitch, thanks to this tool
You can now watch the world’s first hybrid speaker showcase
No good news for international travel from airline chiefs
COMING SOON: Working with the media and why PR should never stop
Mentoring in the new world
 
 
450-pax beef conference goes off without a hitch, thanks to this tool
 
The National Cattlemen’s Beef Association’s (NCBA) Cattle Industry Summer Business took place this July, with 450 attendees gathering in Colorado for the in-person element of the hybrid event. Attendance for the annual meeting was down less than 10 per cent compared with last year.
 
So just how was it able to take place during a global pandemic?
 
With the assistance of a new tool: the HealthShield™, a COVID-symptom screening tool developed by 42Chat. On the first day of the event, attendees received a text from 42chat with a three-question symptom survey which determined their participation in meetings. Over the course of the three-day event, 187 users completed 439 health screenings, and organisers had access to the real-time data.
 
This was the first usage of HealthShield in a conference or meeting setting, and the NCBA plans on re-using HealthShield at its larger CattleCon event in February 2021 in Nashville.
 
Hopefully HealthShield becomes less rare in the meetings and events space. Perhaps medium rare.
You can now watch the world’s first hybrid speaker showcase
 
Last week we tuned in to Cliftons Elevate, the world’s first hybrid speaker showcase hosted by Cliftons Venues. Comprising nine hours of inspirational content, the showcase featured talks from leaders such as OzHarvest founder Ronni Kahn AO and well-known broadcaster and journalist Tracey Spicer.
 
You can read our write-up here. 
 
The exciting news is that you can now watch all of the content online. Or listen to it in the background while you complete your work.
 
Access the showcase here. 
No good news for international travel from airline chiefs
 
By Gerardine Donough-Tan
 
There will be: "No substantial international flying till next July” Qantas Airways Group CEO Alan Joyce reiterated at the CAPA Australia Pacific Aviation Summit on September 2. Even then, Qantas will likely reinstate only half of its international schedule. It will take until 2023-2024 to: “Get back to where we were pre-COVID-19,” he added.
 
On the positive side, “Conferences will ultimately come back”, because “There is nothing like having people in the room and interacting”, he said, citing comments from Qantas’ biggest customers.
 
Qatar Airways Group CEO Akbar Al Baker said the airline would “take maximum advantage of opportunities that exist in this very dark time in our aviation history.”
 
The biggest challenge for airlines is each country forming its own rules and regulations.
COMING SOON: Working with the media and why PR should never stop
 
By Brad Foster
 
Stay tuned for our four-part series on working with the media, what makes a good story, and why you shouldn't be stopping your PR right now.
 
micenet editor Brad Foster teams up with Zadro Agency's Felicity Zadro to discuss what makes a good story, what the media wants, social media strategies, why you should be ramping up your PR now, what you should include in a press release, and what the future media landscape may look like.
 
This series - coming soon - is brought to you by micenet with assistance from AV1 who kindly shot the footage in its MCA "Control Room" studio.
Mentoring in the new world
 
This is the topic of the Professional Conference Organisers Association’s (PCOA) next webinar which will take place this Thursday at 1:30 pm. Over half an hour, the session will cover the role mentoring plays in a socially distanced world; why mentoring is important for diversity and inclusion in the wake of the Black Lives Matter and Me Too movements; how mentoring is adapting to accommodate virtual relationships; and what mentors and mentees can do in this new world.
 
The webinar will be hosted by Melissa Richardson, the founder and managing director of Art of Mentoring, a specialist mentoring firm based in Australia.
 
To find out more about the session or register, click here. 
We welcome your news and input on our sector. Email brad@btp.net.au, helen@btp.net.au, jenny@btp.net.au, or digital1@btp.net.au.
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