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August 6, 2020
In this issue
Brand activation in a pandemic
Virgin axes Tigerair
Darling Square price match guarantee
The Big Pivot in business events
Not long until ep three of The Event Sessions comes out
Come back plan: Pacific Suites Canberra
Brand activation in a pandemic
By Gerardine Donough-Tan
With physical conferences and exhibitions canned during the current global pandemic, how do brands engage key customers, and how do service providers generate business?
Well, they can work closely together to achieve common objectives and best outcomes, said Chan Wee Teck, Vice President of Pico Group. He shares insights on how their teams partner with brands in a collaborative manner to meet their goals in marketing, communication and conversion – even in a virtual world.
Discover more here. 
Virgin axes Tigerair
The airline brand renowned for cancelling flights has now been cancelled itself. Virgin Australia’s new owners, Bain Capital, have announced that they are resting the Tigerair brand.
In an announcement, the airline said its budget offering would be sidelined until there were enough customers to warrant reviving it.
Jetstar now remains the only low-cost carrier operating out of Australia.
Despite this, Virgin has said it will not come downmarket to compete with Jetstar but intends to operate as a full capacity airline with variable prices.
Darling Square price match guarantee
Book your next conference at Novotel Sydney Darling Square, located at Sydney's newest urban oasis, Darling Square.
To ensure you receive the best price possible, please email the team directly at H3021-sb@accor.com and they will price match by 10 per cent of your quote PLUS complimentary flip chart & white board.
To book in for a site inspection, please speak to one of their event associates and quote "PRICE MATCH GUARANTEE". Call 02 8217 4000 | email H3021-sb@accor.com.
Read the terms and conditions here. 
Find out more here. 
The Big Pivot in business events
In-between covering stories for micenet, Brad Foster, along with Nigel Collin, who has been working on his Masters during the downtime, have been interviewing people who have pivoted from what they were doing prior to the arrival of COVID-19 for the Ingenious Oz Project.
The Zoom interviews have featured everything from socially distanced chocolate bar creators in South Australia to a restaurant in Darwin selling pasta locally, and everything in-between.
Recently they interviewed long-time business event practitioner Paul Boustani who with two mates have created the Back to the Future of Events podcast series. Paul gave an extremely raw interview on his personal challenges working in one of the most stressful industries in the world – events – and what the podcast series is all about.
You can see the interview here. 
Not long until ep three of The Event Sessions comes out
So far we’ve had a great response to The Event Sessions videos we have released. The Events Sessions is a mini-series being supported by micenet that provides a refreshing lens into various concepts our industry is facing. Episode One featured futurist Steve Sammartino (you can watch it here), and Episode Two featured event royalty Peter Jones AM (you can watch it here).
Episode Three is just around the corner, and will feature Chris Richardson, a partner in the Business Advisory Division at Findex. Chris boasts extensive experience in helping clients achieve sustainable business outcomes, run profitable businesses and manage risk. The episode will include tactics which can assist small businesses to keep themselves afloat during these times, and how to come out stronger on the other side.
Make sure you keep an eye out for Episode Three of The Event Sessions!
Come back plan: Pacific Suites Canberra
Suppliers in the nation’s capital have been very eager to share their come back plans with us. Our final instalment in the series for the week comes from Pacific Suites Canberra, a venue which has been busily working on its Covid-safe event offering.
General manager of Pacific Suites Canberra, Lauren Sutherland, shared what she believes the future of events will look like, and provided quite a different response from the others we’ve received.
You can check out her answer, and what else the venue has been up to during recent times, here. 
We welcome your news and input on our sector. Email brad@btp.net.au, helen@btp.net.au, jenny@btp.net.au, or digital1@btp.net.au.
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