8,716 average net delivery, period ending March 2019
June 5, 2020
In this issue
Re-attracting hesitant audiences to events
Venues reopen in Thailand with new safety standards
Kay Badakhsh joins The Venues Collection
We took part in the inaugural Virtual Famil
Hold on, hybrid events are really coming
Your weekly quotivation
 
 
Re-attracting hesitant audiences to events
 
Being the biggest and best event out there will no longer cut it, was the message expressed by managing director, Asia-Pacific, Freeman APAC, Debbie Evans, during Thursday’s Exhibition and Event Association of Australasia (EEAA) Re-imagine, Re-engage and Re-connect event.
 
To the more than 800 online participants, Debbie said that research conducted by Freeman has shown that safety is the number one concern people have about returning to in-person events, a fear which must be allayed carefully by those organising them.
 
“People are only going to attend an event if it is specifically relevant for them, so we need to be really zoned in on what’s relevant,” she said.
 
“We need to succinctly communicate why people should sacrifice their safety to come to our events, because coming to our event is the only way they can get that information, or do that type of work.
 
“Once we’ve done that, we can tell them what we’re going to do to keep them safe.”
 
Debbie continued that organisers should be especially careful around the imagery used in all stages of marketing and conducting an event.
 
“It’s probably not a good idea to have images of big crowds of registration anymore, or of people networking over an open buffet, but rather focusing on individual and intimate experiences.”
 
Stay tuned for more updates from the EEAA’s Global Exhibition Day Webinar.
Venues reopen in Thailand with new safety standards
 
By Lauren Arena
 
Convention and exhibition venues in Thailand reopened this week, as the country begins to ease restrictions and domestic tourism resumes. In an effort to restore confidence among international event planners, the Thailand Convention & Exhibition Bureau (TCEB) has introduced MICE Hygiene Guidelines to ensure hotels and venues implement safety and hygiene protocols that are aligned with Thai central government policies.
 
TCEB is also working with the Tourism Authority of Thailand (TAT) to create the “Amazing Thailand Safety and Health Administration: SHA” certification to ensure incentive products and tourist establishments are also following the rules.
 
TAT governor, Yuthasak Supasorn, said he plans to test safety protocols with domestic travellers and “learn from the experience” before implementing safety strategies for the international market.
 
While staying in Thailand, tourists will be required to install and use a tracking app on their smartphone and ‘check in’ to different venues. Similar protocols may also be put in place for event delegates.
Kay Badakhsh joins The Venues Collection
 
President of the Exhibition and Events Association of Australasia (EEAA) Young Stars Committee and one-time micenet Young Gun Kay Badakhsh has joined The Venues Collection’s business development team.
 
Kay has been appointed to drive opportunities in the meetings, incentive and small exhibitions markets, and will operate in the same team as former EEAA chief executive Joyce DiMascio, who was appointed marketing and communications director of The Venues Collection last year.
 
In preparation for the re-launch of the events sector, The Venues Collection has also developed a show reel which provides a taste of the venues in its portfolio. You can watch the clip here. 
We took part in the inaugural Virtual Famil
 
By Laura Bradley
 
At first, the idea of a virtual famil sounds a bit unexciting. You no doubt picture people gathered on Zoom in their pyjamas, half paying attention to a destination video, with their minds fondly recalling the good old days of site inspections that included handshakes, wine and take home gifts. I certainly thought this, until yesterday, when the first instalment of The Virtual Famil (TVF) took place and had me eating my words (as well as some delicious double brie, that was kindly delivered to my door by organisers the day before).
 
The Virtual Famil (TVF) was developed to give event planners a taste of destinations around New Zealand while travel is restricted, and the inaugural session saw myself and six industry practitioners ‘fly’ (through Zoom) to Rotorua to hear from operators, ask questions and experience digital showcases of the region. Overall the experience was a positive one. I noticed that people asked questions more freely than they do in person, and the individual delivery of Experience Boxes to our doors packed with gifts from local operators provided an above-and-beyond personal touch. And, hey, we all had an excuse to drink rosé at 10 am from the comfort of our living rooms.
 
You can read my full write-up of the experience in our e-newsletter next week.
Hold on, hybrid events are really coming
 
If you’re an event planner and you’re not looking into creating online meetings and events then you’d better get cracking. Online events of all shapes are sizes are happening right now and, as EventAir CEO, Trevor Gardiner, tells us… “quality hybrid meetings are going to find a permanent place in the overall meeting landscape” in a post-COVID-19 world.
 
You don’t believe us? You really should!
 
Next week micenet is running a comprehensive two-part series on online events. We’ve spoken to some of the best in the business who have told us what they’re up to. And we have to say, it’s pretty phenomenal.
 
See you next week for Part 1: the how and the what of online events.
Your weekly quotivation
 
We at micenet have been experiencing the post-travel blues since March. Anyone else? We’re sure you all are. We’re a group of people that're used to jetting around, experiencing the best of what destinations have to offer. Darren Isenberg understands our pain, and for this week’s quotivation video, has put together quotes about travel.
 
Have a watch through it here, preferably with a piña colada in hand.
We welcome your news and input on our sector. Email brad@btp.net.au, helen@btp.net.au, jenny@btp.net.au or digital1@btp.net.au with anything you want to share or say.
 
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