8,716 average net delivery, period ending March 2019
April 28, 2020
In this issue
Tourism Australia launches recovery program for business events industry
Karen Bolinger to head up PCMA APAC
MCEC lights up blue to honour Vic Police
Megan Peters appointed GM of Lateral Event Management
Destination NSW’s new resource for regional conferencing sector
 
 
Tourism Australia launches recovery program for business events industry
 
Tourism Australia’s specialist business events unit, Business Events Australia, has opened applications for a revamped Advance Program for next financial year, with a focus on supporting the business events industry. The program is an initiative that provides financial assistance to the Australian industry to support marketing and distribution projects.
 
A number of changes have been made to the program for the FY20/21, including a greater access for smaller projects by lowering the minimum amount requested for each project to $10,000; offering two rounds of applications each year; and streamlining the application process.
 
On the program, executive general manager of events at Tourism Australia Penny Lion said: “We’re hoping that alterations to the application process for the Advance Program will drive innovation in internationally focussed Australian business events marketing and distribution initiatives and, ultimately, drive demand culminating in more business for Australian industry.”
 
For more information on Business Events Australia, click here. 
Karen Bolinger to head up PCMA APAC
 
Former CEO of the Melbourne Convention Bureau (MCB) Karen Bolinger has been appointed managing director, Asia Pacific for the Professional Convention Management Association (PCMA).
 
PCMA President and CEO Sherrif Karamat said that the Asia Pacific region will likely recover first from COVID-19, and Karen will support PCMA’s growth in the region through her track record of business event industry leadership.
 
Karen will be based in Melbourne, and lead PCMA’s Asia Pacific operations team through its office in Singapore. Her focus will be on new initiatives to extend and strengthen the association’s presence in the region, through events, thought leadership, curated content and education, as well as enhanced stakeholder engagement and identifying new business partners.
 
On her appointment, Karen said: “In light of the current environment we find ourselves in, I’m excited to work with PCMA and the Asia Pacific team to develop a clear pathway of available opportunities to activate the recovery of the business events industry in the APAC region.”
MCEC lights up blue to honour Vic Police
 
It may be temporarily closed, but last week the Melbourne Convention and Exhibition Centre (MCEC) joined a number of landmarks around the city in lighting up blue for two nights.
 
This was done to recognise the tireless work of Victoria Police, and to pay respect to the four officers who tragically lost their lives last week.
 
In a statement, an MCEC spokesperson said: “We extend our appreciation to those people who work tirelessly to help keep our community safe, add our thoughts and deepest sympathies are with the families of those four officers who have paid the highest price to do so.”
Megan Peters appointed GM of Lateral Event Management
 
Industry superstar and regular micenet contributor Megan Peters has been appointed general manager of Lateral Event Management. Megan will commence the role on June 1, and will be taking over from Jette Baggs Sargood who is due to have her second child in July.
 
On the appointment, CEO of Lateral Simon Baggs said: “We are more than thrilled to have Megan on the Lateral team to work across our corporate, public theatre and mass participation events. While all of us in the events industry are on a hiatus at the moment, we very much look forward to getting back to work later in the year with Megan in our vanguard.”
 
Megan said: “I have known Simon over a decade now and have a huge amount of respect for him and for Lateral Events. I am looking forward to working with Simon and his team on the events that I have admired from afar for many years.”
 
Congratulations Megan, and here’s hoping things are returning to normal once you start your new gig.
Destination NSW’s new resource for regional conferencing sector
 
In order to help business events operators navigate these unprecedented times, Destination NSW has developed a resource pertaining to the regional conferencing sector.
 
The free resource provides operators will tips on how to keep their information up to date to encourage event planners and PCOs to consider regional areas for future meetings and events.
 
To access the resource, click here. 
We welcome your news and input on our sector. Email brad@btp.net.au, helen@btp.net.au, jenny@btp.net.au or digital1@btp.net.au with anything you want to share or say.
 
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